SEO & PPC
SEO (Search Engine Optimization)
No matter what your field of activity, you are sure to find hundreds of competitors on the Internet.
The Importance Of Natural Referencing:
SEO (Search Engine Optimization) can improve your visibility on search engines, attract visitors and therefore customers and generate a significant return on investment.
Indeed, more than 90% of Internet users discover a website thanks to search engines. Search engines also allow Internet users to discover products and services that they did not know and that may spark their interest.
DigitalAcross’s expertise in SEO
DigitalAcross is an SEO agency with a wealth of experience accumulated over the years. This experience has allowed us to approach different areas of activity and clients from different countries.
Our mastery of different web techniques and the diversity of our expertise allows us to support each client in a unique and personalized way to present them with the SEO strategy most suited to their needs.
DigitalAcross SEO service includes various actions which, combined as part of a well-thought-out strategy, improve a website’s positioning in search engine results and its visibility on the Internet.
- SEO audit and corrections.
- Writing of optimized texts.
- Content optimization.
- Optimization of Meta.
- Netlinking, Backlinks, and links to RSS feed.
- Google Webmaster and Google Analytics.
- Position monitoring, reporting, and advice.
PPC (Pay Per Click)
With countless search engine inquiries every second, it’s hard to market yourself and reach your audience. Hence the need to improve your visibility by using various web technologies.
Paid SEO (SEA) is definitely one of the most effective ways to gain attention and grow your business. This mainly includes placing sponsored links on search engine ad spaces. Your ad is shown when a similar request is made by a user, and you only pay if the user clicks the sponsored link.
But it’s not as simple as that, you must put in place a true SEA strategy that is consistent with your overall marketing strategy and effective for achieving your goals.
The Basic Elements Of a PPC Strategy:
A clear, attractive, and honest message is what it takes to entice the user to click on your sponsored link and maybe even become your customer! When he visits your website, he must find exactly what is in the advertisement.
Any advertiser wants to increase their visibility without risking profitability goals. This is possible thanks to a bidding strategy to reduce the bid while securing the required position.
Usually, the internet user performs multiple searches using different keywords for the same topic. It is therefore imperative that keywords for the SEA campaign be chosen to be present in every research conducted.
Variety of tools
Adding sponsored links is not the only technique used in SEA, as search engines provide contact spaces and other content networks that are equally effective. It will also take into account the necessary management tools in your paid SEO strategy.
DigitalAcross View in PPC
With their multi-year experience and deep knowledge in the SEO and web optimization professions, our team is responsible for preparing a paid SEO strategy and ensuring the success of your SEO campaigns. DigitalAcross brings its expertise to clients from various fields and covers all major search engines including Google, Bing, and Yahoo, as well as social networks.
You can assign us to run national or international SEA campaigns. We rely on the latest tools to ensure the success of your paid search strategy, thereby improving your visibility on search engines and achieving a profitable conversion rate.
A DigitalAcross SEA (PPC)service has various elements:
- Search and select the optimal keywords.
- Copywriting (creating unique and eye-catching messages).
- Scientific optimization and landing page optimization.
- Account management.
- Tracking and reporting.
- Multilingual SEA campaigns.